Privacy Policy for Lune Online Fitting

Last updated: May 4, 2026

This Privacy Policy explains how Lune Online Fitting (“LuneFit”, “the app”, “we”, “us”) handles personal data when you use the LuneFit mobile app and related Lune Boutique services.

1. Who We Are

Data controller:
Albert Mysak
ICO: 04546636
Podskalská 1252/24, Prague 128 00, Czech Republic

Contact:
Email: albert.mysak@gmail.com
Phone: +420 606 544 258

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us using the details above.

2. What the App Does

LuneFit lets you browse wedding dresses, create AI-generated virtual tryout previews, save generated images, and contact Lune Boutique through phone, Instagram, WhatsApp, or the Lune tab in the app.

Virtual tryout images are AI-generated previews for inspiration only. They are not a real fitting and may be inaccurate.

3. Personal Data We Process

Depending on how you use the app, we may process:

- Photos you select from your device for virtual tryouts.
- Dress images used to create virtual tryout previews.
- AI-generated tryout result images.
- App install ID used for tryout limits and activation codes.
- Usage information related to the number of virtual tryouts used and unlocked.
- Messages or contact information you choose to send us through WhatsApp, phone, Instagram, or other contact methods.
- Basic technical information needed to operate the app and external image generation service.

The app does not intentionally collect sensitive personal data. Please do not upload photos or content that you do not want processed for virtual tryout generation.

4. How We Use Your Data

We use personal data for the following purposes:

- To provide the virtual tryout feature.
- To generate and display AI-created tryout previews.
- To save your selected photo and generated tryout images locally in the app.
- To manage free tryout limits and activation codes.
- To let you contact Lune Boutique about dresses, appointments, or additional tryouts.
- To maintain, troubleshoot, and improve the app.
- To comply with legal obligations and App Store requirements.

5. AI Image Processing

When you use the virtual tryout feature, your selected photo and the relevant dress image may be sent to an external image generation provider to create the virtual tryout result.

This processing is necessary to provide the virtual tryout feature. The generated output may not accurately represent real fit, size, material, color, texture, availability, or final appearance of the dress.

We do not use virtual tryout images for advertising tracking. We do not sell your photos.

6. Legal Basis for Processing

If you are in the European Economic Area, we process personal data under the following legal bases:

- Performance of a service you request: to generate virtual tryout previews and provide app functionality.
- Consent: when you choose to upload a photo and agree to the app terms before using virtual tryouts.
- Legitimate interests: to secure, maintain, troubleshoot, and improve the app.
- Legal obligations: when we need to comply with applicable laws.

You may withdraw consent where processing is based on consent, but this may prevent the app from providing virtual tryout features.

7. Data Storage and Retention

Photos and generated tryout images may be stored locally on your device for app functionality.

We keep data only for as long as needed for the purposes described in this Privacy Policy, unless a longer period is required by law. Data stored locally in the app may remain on your device until you delete it, delete generated tryouts, remove your image, or uninstall the app.

Messages sent through WhatsApp, Instagram, phone, or other external services are handled according to those services’ own privacy policies.

8. Sharing With Third Parties

We may share necessary data with:

- External image generation providers, for creating virtual tryout images.
- Apple, as part of App Store distribution and device platform functionality.
- WhatsApp, Instagram, phone carriers, or similar services when you choose to contact us through those channels.
- Service providers that help operate our website, app, communications, or technical systems.
- Authorities or legal advisors where required by law.

We require third-party providers to protect data appropriately and use it only for the relevant service purpose.

9. International Transfers

Some external service providers may process data outside the Czech Republic or outside the European Economic Area. Where required, we rely on appropriate safeguards, such as contractual protections, standard contractual clauses, or other lawful transfer mechanisms.

10. Children

LuneFit is intended for adults and wedding planning use. It is not directed to children. Do not upload photos of minors unless you are legally allowed to do so and have all required consent.

11. Your Rights

Depending on your location, especially if you are in the European Economic Area, you may have the right to:

- Request access to your personal data.
- Request correction of inaccurate data.
- Request deletion of your data.
- Request restriction of processing.
- Object to processing.
- Request data portability.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with a data protection authority.

In the Czech Republic, you can contact the Office for Personal Data Protection:
Úřad pro ochranu osobních údajů
https://uoou.gov.cz

To exercise your rights, contact us at albert.mysak@gmail.com.

12. Security

We use reasonable technical and organizational measures to protect personal data. However, no app, website, network, or external service can be guaranteed to be completely secure.

13. No Tracking or Sale of Data

We do not sell your personal data. We do not use your data for third-party advertising tracking.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last updated” date and, where appropriate, notify users in the app or on our website.

15. Contact

For privacy questions or requests, contact:

Albert Mysak
Podskalská 1252/24, Prague 128 00, Czech Republic
Email: albert.mysak@gmail.com
Phone: +420 606 544 258